Resumé for Stefanie Otterson
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Summary of Qualifications Professional Experience Organizations & Certifications Education |
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Summary of Qualifications
Stefanie holds an M.S. in Internet Strategy Management and has nearly twenty years of professional webmastering, strategic planning and managerial experience. Key strengths include her strong technical aptitude, exceptional research and communications skills and proven ability to meet tight deadlines. Stefanie excels at creating clear documents and analyzing data to identify marketing and strategic growth opportunities.
In addition to her background in information architecture she is an internationally published multimedia author with experience writing for various audiences and at all levels, including the highly technical. She also has extensive experience in project and client management, development and integration of online and offline marketing, public and media relations, budgeting, ranch management and assorted kitten wrangling.
When not at a computer Stefanie enjoys riding and training horses, hiking the wild forests around her home, working on watershed improvement and habitat restoration projects, writing and reading about virtually any topic and occasionally racing triathlons. She teaches piano lessons and is a Master Sergeant with the US Mounted Response Training Center.
Professional Experience
Freelance Writer / Editor / Web Designer/ SEO Specialist
Catamount Creations; Minneapolis, MN
01/93 - present
- Provides writing, editing, web design, SEO, Internet strategy and usability services
Co-Manager
US Mounted Response Training Center; Clifton, AZ
12/07 - 09/09
- Held sole responsibility for website design, content, development, SEO and maintenance
- Created online and offline marketing / advertising strategies and materials
- Managed ranch budget, guest services and relations, interns and consultants
- Assisted in daily ranch operations, from horse training, classes and clinics to facilities management
Assistant Director
Catamount Ranch; Bristol, VT
01/05 - 12/07
- Responsible for website and all print and online marketing strategies and materials
- Promoted ranch at trade shows
- Managed ranch clients, interns and volunteers
- Assisted in daily ranch operations, including training of both police and civilian units
Manager of New Media / Webmaster
Vermont Public Radio; Colchester, VT
04/04 - 09/06
- Held sole responsibility for dynamic >1,000 page website, including online audio streams, podcasts, web-only news, school closings, arts calendar and secure pledge
- Crafted web copy & images
- Created privacy, security & "best practices" policies
- Developed strategies to grow and streamline the site within limited non-profit budget
- Repositioned website in on-air spots and other marketing to promote it as an additional listener resource rather than solely an on-air programming supplement
On-Air Broadcaster
Vermont Public Radio; Colchester, VT
07/98 - 09/06
- Local announcer for national news and other programs on statewide public radio
- Troubleshot routers, switchboard and remote transmitters as needed
Cofounder / Principal Team Member
Athena Consulting; Burlington, VT
7/01 - 04/04
- Marketed and maintained all aspects of the business
- Managed multiple projects, clients and websites simultaneously
- Hired and managed freelancers
- Developed user-centered graphical and architectural website designs
- Drafted and developed Internet strategy and marketing plans
- Conducted technology assessments
- Crafted web content
- Enhanced site usability and SEO
Web Content Manager
Green Mountain Energy; Burlington, VT
09/98 - 11/00
- Wrote and edited all web content for renewable energy company
- Served as consumer privacy and site architecture/usability expert-in-residence
- Developed voice, messaging, brand and visual image and ensured they were presented consistently across all electronic and offline media
- Trained and managed other content developers
- Collected and analyzed competitive intelligence from the Internet
Editor, Electronic Media
ADC Telecommunications; Minneapolis, MN
1996 - 1998
- Wrote and maintained corporate web pages for billion-dollar company
- Developed strategies for incorporating information on the Internet
- Ensured consistent standards, messaging and visual images were presented
Writer / Editor
ADC Telecommunications; Minneapolis, MN
1994 - 1996
- Researched, wrote and edited public relations and promotional materials, including feature articles for placement in technical trade journals, articles for customer newsletters, and copy for speeches, marketing brochures and white papers
Communications Liaison & Associate Editor
Developed Technology Resource; Minneapolis, MN
1992 - 1994
- Managed international public relations for US/Russian joint venture company
- Wrote, edited and proofread technical and medical articles for international technology transfer journal
- Assisted in magazine layout and production
Organizations & Certifications
- Master Sergeant with the US Mounted Response Training Center
- Board of Directors, Community Health Center of Burlington (former)
- Board of Directors, American Foundation for Suicide Prevention (former)
- Trail Medic / CPR / First Aid / Wilderness First Aid Certifications
M.S. in Internet Strategy Management
Marlboro Graduate Center; VT
B.A. with double majors in History and Russian and double minors in Geology and Political Science
Washington University; St. Louis, MO
© 2009 Catamount Creations